BACARDI INVESTS IN CACHACA COMPANY

Brazilian spirits producer Leblon says Bacardi has become an investor in its company. Leblon is an ultra-premium cachaça, the national spirit of Brazil and the key ingredient in the Caipirinha cocktail, which is slated to be the next mojito in terms of popularity. Leblon is the first cachaça available in all 50 states as well as in London and Paris.

“With Bacardi’s involvement as a strategic partner and investor in our Company, Leblon Cachaça will be able to lead the Caipirinha trend in the United States and around the world,” said Steve Luttmann, president and ceo of Leblon

“Bacardi's investment in Leblon shows our group's desire to develop and grow new opportunities in the premium and super premium spirits segments,” said John Esposito, president and ceo of Bacardi USA.