FOSTER’S ANNOUNCES NEW GRAPE-BASED VODKA

Foster’s Wine Estates is introducing Boomerang Vodka to the U.S., a 100% grape-based vodka imported from Australia, effective late October. Boomerang is sourced from 100% premium Chardonnay grapes from the Barossa Valley and is five times distilled, charcoal filtered and bottled close to its source in South Australia.

Boomerang is marketed and distributed through Foster’s in a joint-venture with Chris Williams, also owner of Wattle Creek Winery in Sonoma, CA. The suggested retail price for the 750 ml bottle is $19.99.

“Boomerang Vodka is made in Australia and because we're such a high-profile Aussie beverage company, Chris Williams came to us with the opportunity to sell it in the United States,” said Scott Weiss, managing director of Foster's Americas. “We think it makes sense for us as a unique part of our innovation focus because we'll be able to leverage one of our greatest strengths -- marketing the Australian personality – without competing with our existing wine brands.”