Tuesday, October 16, 2007

JERMAINE DUPRI HEADLINES NEW COURVOISIER ADS

Beam Global is launching a new marketing campaign, entitled “Find Greatness Within,” for its newly released Courvoisier Exclusif and Courvoisier VSOP brands. The campaign features Jermaine "JD" Dupri, renowned producer and founder of So-So Def Records and boyfriend of Janet Jackson (just a little celebrity gossip for you).

The advertisements feature Jermaine Dupri posing with a snifter of Courvoisier VSOP. Surrounding Jermaine are all the things that made him successful, including his drum set, music clefs, the skyline of Atlanta, and basketballs. The tagline reads: “Layers of subtlety and taste, developed over time. Enjoy Responsibly.”