JOHNNIE WALKER: QUADRUPLE SALES IN NEXT THREE YRS

Jeremy Mullman of Ad Age reports that Johnnie Walker plants to quadruple its sales within the next three years. If they manage to pull it off, says Jeremy, Johnnie Walker could become one of the largest premium-spirits offerings in the world.

“That blueprint is ambitious to say the least...But not everyone is counting out Johnnie Walker, which has thrived in spite of a tough market for brown spirits in general and for whiskey in particular in recent years.”

One way the goal can be achieved is by flooding the Chinese, Russian and Indian markets, says one industry insider.

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