PATRON ACQUIRES NEW ULTIMAT VODKA
The Patrón Spirits Company has acquired the global distribution rights to the Ultimat vodka portfolio from New York-based Adamba Imports International. Financial details were not disclosed.
Ultimat is an ultra-premium vodka crafted from a blend of three different vodkas – potato, wheat and rye – and is the only vodka on the market that combines all three, said the company. It is triple distilled and bottled in Poland, and currently available in major markets worldwide, including the U.S.
The Ultimat portfolio includes Ultimat 80 proof, Ultimat Black Cherry and Ultimat Chocolate Vanilla. All three are packaged in crystal decanter bottles, and currently retail for approximately US$50 (750ml).
Patrón will begin offering Ultimat to its domestic, international and duty free distribution partners starting immediately.
“Like Patrón in the early 1990s, Ultimat is very much still in its infancy, and we see tremendous potential to increase awareness and build this brand across the globe,” said Ed Brown, president and chief of the Las Vegas-based Patrón Spirits Company.
Ultimat is an ultra-premium vodka crafted from a blend of three different vodkas – potato, wheat and rye – and is the only vodka on the market that combines all three, said the company. It is triple distilled and bottled in Poland, and currently available in major markets worldwide, including the U.S.
The Ultimat portfolio includes Ultimat 80 proof, Ultimat Black Cherry and Ultimat Chocolate Vanilla. All three are packaged in crystal decanter bottles, and currently retail for approximately US$50 (750ml).
Patrón will begin offering Ultimat to its domestic, international and duty free distribution partners starting immediately.
“Like Patrón in the early 1990s, Ultimat is very much still in its infancy, and we see tremendous potential to increase awareness and build this brand across the globe,” said Ed Brown, president and chief of the Las Vegas-based Patrón Spirits Company.
posted at 11:45 AM
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