PERNOD SHOWS “EXCELLENT” START TO THE YEAR
Pernod showed an “excellent” start to the year with first quarter organic net sales up 11.6%. Growth was driven by the company’s 15 strategic brands, which grew 9% in volume and 16% in value.
Favorable spirits/wine mix and strong positive impact of price increases helped accelerate the growth of the partner brands. Nine out of the 15 strategic brands recorded double-digit growth in value: Martell (39%), Jameson (24%), Ballantine’s (22%), Havana Club (22%), Chivas Regal (19%), Mumm (19%), Malibu (13%), The Glenlivet (13%) and Jacob’s Creek (10%). Other spirits brands registered growth overall in spite of difficulties encountered by Hiram Walker Liqueurs in the US, among others.
The spirits business grew 13.4% thanks to good performance in all geographic regions. Meanwhile, the wine business was up 3.3% with help from its premium brand portfolio.
“First quarter performance was excellent and again illustrated the success of our premiumization strategy and development in emerging countries. These very good results enable the confirmation, in current market conditions and on a like-for-like basis, of guidance of strong growth in sales and operating profit from ordinary activities for Pernod Ricard in 2007/08,” said chairman Patrick Ricard.
NORTH AMERICA. North American organic net sales grew 7.1%, while Jameson, Malibu, The Glenlivet and Wild Turkey continued to expand rapidly in the US. Chivas Regal sales increased slightly, whereas Martell and Mumm declined following the price increases, said Pernod. Kahlúa and Beefeater sales decreased again.
The wine and champagne portfolio, including Perrier-Jouët, Mumm Napa, Jacob’s Creek, Montana, Campo Viejo, grew strongly.
Now for a closer look at the U.S. Jameson showed impressive success in the U.S. with first quarter depletions up 23%. Both Malibu Rum and Glenlivet depletions grew 8%, with Malibu benefiting from the launch of the Tropical Banana flavor and a positive impact of price increases. Meanwhile, Chivas Regal depletions grew 2% during the first quarter and Stoli’s depletions grew 1%.
When it comes to wine, Jacob’s Creek and Montana especially showed strong growth. Jacob’s Creek depletions grew 9% in the quarter, while Montana jumped an astounding 24%.
Martell VS declined in the U.S. due to price increases, said the company. Kahlua’s situation remains difficult, with depletions down -10% despite positive impact from the launch of Kahlua Hazelnut and Kahlua French Vanilla. Beefeater also saw depletions slide -5%, which Pernod blamed on difficult marketing.
Favorable spirits/wine mix and strong positive impact of price increases helped accelerate the growth of the partner brands. Nine out of the 15 strategic brands recorded double-digit growth in value: Martell (39%), Jameson (24%), Ballantine’s (22%), Havana Club (22%), Chivas Regal (19%), Mumm (19%), Malibu (13%), The Glenlivet (13%) and Jacob’s Creek (10%). Other spirits brands registered growth overall in spite of difficulties encountered by Hiram Walker Liqueurs in the US, among others.
The spirits business grew 13.4% thanks to good performance in all geographic regions. Meanwhile, the wine business was up 3.3% with help from its premium brand portfolio.
“First quarter performance was excellent and again illustrated the success of our premiumization strategy and development in emerging countries. These very good results enable the confirmation, in current market conditions and on a like-for-like basis, of guidance of strong growth in sales and operating profit from ordinary activities for Pernod Ricard in 2007/08,” said chairman Patrick Ricard.
NORTH AMERICA. North American organic net sales grew 7.1%, while Jameson, Malibu, The Glenlivet and Wild Turkey continued to expand rapidly in the US. Chivas Regal sales increased slightly, whereas Martell and Mumm declined following the price increases, said Pernod. Kahlúa and Beefeater sales decreased again.
The wine and champagne portfolio, including Perrier-Jouët, Mumm Napa, Jacob’s Creek, Montana, Campo Viejo, grew strongly.
Now for a closer look at the U.S. Jameson showed impressive success in the U.S. with first quarter depletions up 23%. Both Malibu Rum and Glenlivet depletions grew 8%, with Malibu benefiting from the launch of the Tropical Banana flavor and a positive impact of price increases. Meanwhile, Chivas Regal depletions grew 2% during the first quarter and Stoli’s depletions grew 1%.
When it comes to wine, Jacob’s Creek and Montana especially showed strong growth. Jacob’s Creek depletions grew 9% in the quarter, while Montana jumped an astounding 24%.
Martell VS declined in the U.S. due to price increases, said the company. Kahlua’s situation remains difficult, with depletions down -10% despite positive impact from the launch of Kahlua Hazelnut and Kahlua French Vanilla. Beefeater also saw depletions slide -5%, which Pernod blamed on difficult marketing.
posted at 1:26 PM
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