SUMMERTIME WINE SALES GROW 8.6%
Wine sales continued building momentum in the summer months, with overall sales growing 8.6% in the 13 weeks ending August 25 and case volume sales up 5.1%, according to Nielsen scan data. In the 52 weeks ending August 25, dollar sales rose 7% and volume increased 3.4%.
IMPORTS GAIN IN SUPERS. Domestic table wine sales were up 4.5 %, compared to imported sales which grew 7.3 % in the summer. Domestics lost -0.5% of market share, while imports gained 0.5%. Volume of domestic table wine increased 8.2 % from the previous year and imports grew 9.6 %. With that said, imports gained 0.3% of volume share, while domestics lost -0.3%. It looks like consumers were buying more imported wine brands at higher prices in the summer.
South African wines led imports in dollar growth, followed by New Zealand, Argentina and Portugal. The top three importers by dollar was Australia (9.5 share), Italy (10.1) and France (3). Australia lost -0.2% dollar market share pts., while Italy remained flat and France was down -0.1%. Dollar sales for Australia grew 6% in the 13 weeks to August 25, while Italy was up 8.3% and France jumped 5.7%.
While Australia lost its top spot in the dollar category, it remains ahead of Italy and France in terms of case volume. Australia held an 8.4% market share in the 13 weeks, compared to Italy’s 7.7% and France’s 2% claim.
RED WINE BARRELS FORWARD. Despite an overall hot summer, red wine continued to barrel forward. Red wine dollar sales rose 12.4% in the 13 weeks, while white wine increased a respectable 6.5%. Meanwhile, red wine volume was up 9.6% and white grew 3.5%. In the 52 weeks ending August 25, red wine gained 1.5% of dollar share and white wine lost -0.9%.
The red varietals grew like weeds, leaving Riesling as the white wine champion. Dollar sales of Cabernet Sauvignon grew 15.5 % in the summer, while volume was up 15.3%. Pinot Noir was the true winner with dollar growth of 30%, followed by Zin at 17%, Merlot at 6% and Syrah/Shiraz at 5.4%.
Now, on to our lighter colored friends. Riesling blew the category out of the water with dollar sales growth of 25.4% and volume growth of 25.5%. Pinot Grigio sales grew 13.2% in the summer followed by Fume/Sauvignon Blanc, up 10.7%. Old faithful Chardonnay increased 3.3% by dollar sales and 2.3% by volume.
PREMIUM AND ABOVE MAKES PERFECT. Wines priced in the $12-$15 range grew the most in dollar sales, up 18.4% and 16.4% by volume. Meanwhile, wines in the $15 and above category followed suit at 17.1% and 16%, respectively. Lower end wines showed some growth, but at a much smaller rate than the premium and super-premium wines.
IMPORTS GAIN IN SUPERS. Domestic table wine sales were up 4.5 %, compared to imported sales which grew 7.3 % in the summer. Domestics lost -0.5% of market share, while imports gained 0.5%. Volume of domestic table wine increased 8.2 % from the previous year and imports grew 9.6 %. With that said, imports gained 0.3% of volume share, while domestics lost -0.3%. It looks like consumers were buying more imported wine brands at higher prices in the summer.
South African wines led imports in dollar growth, followed by New Zealand, Argentina and Portugal. The top three importers by dollar was Australia (9.5 share), Italy (10.1) and France (3). Australia lost -0.2% dollar market share pts., while Italy remained flat and France was down -0.1%. Dollar sales for Australia grew 6% in the 13 weeks to August 25, while Italy was up 8.3% and France jumped 5.7%.
While Australia lost its top spot in the dollar category, it remains ahead of Italy and France in terms of case volume. Australia held an 8.4% market share in the 13 weeks, compared to Italy’s 7.7% and France’s 2% claim.
RED WINE BARRELS FORWARD. Despite an overall hot summer, red wine continued to barrel forward. Red wine dollar sales rose 12.4% in the 13 weeks, while white wine increased a respectable 6.5%. Meanwhile, red wine volume was up 9.6% and white grew 3.5%. In the 52 weeks ending August 25, red wine gained 1.5% of dollar share and white wine lost -0.9%.
The red varietals grew like weeds, leaving Riesling as the white wine champion. Dollar sales of Cabernet Sauvignon grew 15.5 % in the summer, while volume was up 15.3%. Pinot Noir was the true winner with dollar growth of 30%, followed by Zin at 17%, Merlot at 6% and Syrah/Shiraz at 5.4%.
Now, on to our lighter colored friends. Riesling blew the category out of the water with dollar sales growth of 25.4% and volume growth of 25.5%. Pinot Grigio sales grew 13.2% in the summer followed by Fume/Sauvignon Blanc, up 10.7%. Old faithful Chardonnay increased 3.3% by dollar sales and 2.3% by volume.
PREMIUM AND ABOVE MAKES PERFECT. Wines priced in the $12-$15 range grew the most in dollar sales, up 18.4% and 16.4% by volume. Meanwhile, wines in the $15 and above category followed suit at 17.1% and 16%, respectively. Lower end wines showed some growth, but at a much smaller rate than the premium and super-premium wines.
posted at 1:09 PM
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