YELLOW TAIL LAUNCHES ‘TAILS, YOU WIN.’

Yellow Tail has recently launched one of its largest ad campaigns in the brand’s history, created by Cramer-Krasselt (New York). Featuring a tag line that reads “Tails, you win,” the ads include a variety of three-dimensional billboards and interactive print advertisements, including massive replicas of the famous 1930s Kit-Cat Clocks, glowing fireflies and temporary tattoos. The campaign also includes TV ads and event sponsorships and runs through December 2007.