DOOLEY’S NEW IMAGE SPEAKS TO MILLENNIALS
Dooley’s Original Toffee Cream Liqueur is debuting a new label, bottle design and marketing message in the U.S. aimed at younger generations (Millennials). The Dooley’s bottle is now sleeker, said the company, and the label has been replaced with “rich hues” of navy, red and gold.
“We believe this new packaging correctly expresses the upscale image of the brand,” said Timothy Rose, a national brand development manager for Behn of North America, the importer and marketers for Dooley’s. “Almost all other creams are in dark bottles, but the bright Dooley’s bottle still stands out among the rest.”
Dooley’s will be entering new U.S. markets in 2008 while continuing to gain sales in existing markets.
“We believe this new packaging correctly expresses the upscale image of the brand,” said Timothy Rose, a national brand development manager for Behn of North America, the importer and marketers for Dooley’s. “Almost all other creams are in dark bottles, but the bright Dooley’s bottle still stands out among the rest.”
Dooley’s will be entering new U.S. markets in 2008 while continuing to gain sales in existing markets.
posted at 8:56 AM
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