KAHLUA FOCUSES ON BRAND HERITAGE IN NEW AD CAMPAIGN

Kahlúa is introducing a new global advertising campaign featuring the kings and queens of the brand’s pre-Columbian heritage, its parent company Pernod said today. The “Explore Your Curiosity” campaign, developed by Publicis New York, launches in television, print and out-of-home with a 46% increase in global media spending over last year. Debuting this month in the US, Canada and Australia, the campaign will also run in additional countries, including Japan, Denmark, Sweden and Finland.

To read more about the new campaign, click here.