UB GROUP ENTERS WINE BIZ HEAD FIRST
Vijay Mallya’s UB Group says it will launch close to 30 international wine labels by January 2008. The imports hail from France, Italy and South Africa. The Group (based in India) already has launched 13 labels from France, 7 from New Zealand and two from Australia. Where are the U.S. wines?
“We are market leaders in spirits and beer. Obviously, we want to become leaders in wines as well. The idea is to offer an entire range of wines from various regions and countries across the world. We will also be launching our Indian-made wines, Zinzi and Four Seasons in the next two months,” said Sanjay Roy, head of marketing and sales of UB’s wines division.
Interestingly, many rumors have popped up this month that Diageo might acquire UB Group.
“We are market leaders in spirits and beer. Obviously, we want to become leaders in wines as well. The idea is to offer an entire range of wines from various regions and countries across the world. We will also be launching our Indian-made wines, Zinzi and Four Seasons in the next two months,” said Sanjay Roy, head of marketing and sales of UB’s wines division.
Interestingly, many rumors have popped up this month that Diageo might acquire UB Group.
posted at 2:15 PM
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