Tuesday, December 18, 2007

585 WINE PARTNERS FORMS J-V WITH QUIVIRA VINEYARDS

585 Wine Partners announced it has entered into an equity partnership with Quivira Vineyards in the production, marketing and distribution of Steelhead, a Dry Creek Valley brand introduced by Quivira in 2003. Steelhead becomes the newest addition to 585 Wine Partners’ brand portfolio which includes Red Truck Wines, Picket Fence Winery and the recently introduced Bivio Italia.

The Steelhead brand began as a tribute to Quivira's commitment to restoring the steelhead and Coho salmon habitat in Wine Creek, a tributary to the Dry Creek River that runs through its estate. As a part of their Steelhead brand partnership, 585 Wine Partners and Quivira have agreed to expand this watershed conservation alliance with Trout Unlimited.

Steelhead will continue to be made by Quivira Vineyards winemaker Steven Canter, who also oversees Quivira’s vineyard management. However, Steelhead Red, the previous blend made by Quivira, will be replaced with two new wines: a Dry Creek Zinfandel and Dry Creek Sauvignon Blanc. Steelhead will initially be distributed in California, Oregon, Washington, Alaska, Colorado, South Dakota, Texas, Virginia, North Carolina, and South Carolina.