AMERICAN BARS MAKE ROOM FOR SAKE
An article in Time Magazine highlights the growing acceptance of sake in the U.S. According to Adams Wine Handbook, dollar value of sake imports grew 18% year over year in 2007, while volume rose 12.2%. Is it the next hot thing? Importers seem to think so, as Japanese microbrewers race for the untapped U.S. market.
“Refrigerated containers, improved shipping logistics and an increasing number of importers forging business relationships with eager Japanese microbrewers from Hokkaido to Kyushu are turning the U.S. into what many have long predicted: sake's next big market,” writes Times reporter Coco Masters. “Importers are intoxicated by the rapid growth of what is now a $30 million market--at cost.”
“More sake is sold in the U.S. than French champagne,” said Henry Sidel, former Brooklyn Brewery general manager and marketing director of Millennium Import, as quoted in the piece.
To read the full article, click here.
“Refrigerated containers, improved shipping logistics and an increasing number of importers forging business relationships with eager Japanese microbrewers from Hokkaido to Kyushu are turning the U.S. into what many have long predicted: sake's next big market,” writes Times reporter Coco Masters. “Importers are intoxicated by the rapid growth of what is now a $30 million market--at cost.”
“More sake is sold in the U.S. than French champagne,” said Henry Sidel, former Brooklyn Brewery general manager and marketing director of Millennium Import, as quoted in the piece.
To read the full article, click here.
posted at 12:57 PM
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