BERINGER VINEYARDS LAUNCHES TV CAMPAIGN

In an unusual development in the wine world, Beringer Vineyards has started a multi-million dollar TV and print ad campaign in the U.S. The campaign launched last month and is meant to support Beringer’s new Third Century brand. Created by Publicis Groupe and Hal Riney, the TV campaign features stop-motion animation to tell the story of a bud transforming into grapes and then into wine, according to San Francisco Business Times.

The TV ad will run on networks such as A&E, the Food Network, Headline News and PBS, as well as on the Times Square Jumbo-tron in New York City. Print ads will start at mid-December in publications such as Food & Wine, the Wine Spectator and the New Yorker.