DOMESTICS SELL MORE WINE IN NOVEMBER
The rate of growth for wine sales continued to dwindle in autumn, with overall sales growing 4.2% to $613,041,381 in the four weeks to November 17. Case volumes grew only 0.5% to 8,859,447 in the period, according to Nielsen scan data.
Dollar value of red wine grew 3.3%, which surprisingly fell behind white wine’s growth of 6.7%. Blush wine sales continue to decline at -2.5%. Red wine volumes were down
-0.3%, while white wine volumes grew 2.9% and blush declined -3.4%.
When it comes to varietals, Riesling showed the most value growth, up 20.6%, followed by Pinot Noir (16.2%), Fume/Sauvignon Blanc (13.6%), Pinot Grigio/Gris (12.5%) and Zinfandel (12.3%). Out of the big three, Cabernet Sauvignon, Merlot, and Chardonnay, only two showed dollar sales growth, says Nielsen. Cabernet was up 5.8% and Chardonnay grew 4.1%, but Merlot declined -3.8%. White Zin (down -3.4%) and Syrah/Shiraz (-6%) continue to disappoint.
Domestic table wines were slightly above imports in November. Sales of domestic wine rose 4.3%, while imports grew 3.9%. Volumes were neck in neck, however. Domestic wine volumes grew 0.5% and imports were up 0.4%.
Dollar volume of Argentinean imports grew a whopping 46%, followed by New Zealand (32.6%) and South Africa (26%). November sales of the big three importers, Italy, France and Australia, were up 5%, 3% and down -2.8%. In the four weeks to November 17, Australia lost -0.7% of dollar share, while Italy gained 0.1% and France remained flat.
Dollar value of red wine grew 3.3%, which surprisingly fell behind white wine’s growth of 6.7%. Blush wine sales continue to decline at -2.5%. Red wine volumes were down
-0.3%, while white wine volumes grew 2.9% and blush declined -3.4%.
When it comes to varietals, Riesling showed the most value growth, up 20.6%, followed by Pinot Noir (16.2%), Fume/Sauvignon Blanc (13.6%), Pinot Grigio/Gris (12.5%) and Zinfandel (12.3%). Out of the big three, Cabernet Sauvignon, Merlot, and Chardonnay, only two showed dollar sales growth, says Nielsen. Cabernet was up 5.8% and Chardonnay grew 4.1%, but Merlot declined -3.8%. White Zin (down -3.4%) and Syrah/Shiraz (-6%) continue to disappoint.
Domestic table wines were slightly above imports in November. Sales of domestic wine rose 4.3%, while imports grew 3.9%. Volumes were neck in neck, however. Domestic wine volumes grew 0.5% and imports were up 0.4%.
Dollar volume of Argentinean imports grew a whopping 46%, followed by New Zealand (32.6%) and South Africa (26%). November sales of the big three importers, Italy, France and Australia, were up 5%, 3% and down -2.8%. In the four weeks to November 17, Australia lost -0.7% of dollar share, while Italy gained 0.1% and France remained flat.
posted at 12:39 PM
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