Thursday, December 06, 2007

JOHNNIE WALKER PARTNERS WITH JIM FURYK, PLEDGES $1M

Diageo’s Scotch whisky brand Johnnie Walker is sponsoring Jim Furyk in a new “Safe Drive Campaign” to raise awareness of road safety. If third-ranked PGA pro Jim Furyk breaks the record for the highest percentage of fairways hit in a season since 2000, Johnnie Walker will donate $1 million to RADD, the entertainment industry's voice for road safety. The campaign starts today by offering free taxi rides to legal consumers in NYC.