PHONETICALLY SPELLED WINE TARGETS MILLENNIALS
New wine brand Ku De Ta, the phonetic pronunciation of coup d’état, markets to millennials through its name, modern packaging and easily identified varietal descriptions, founder Latitude Beverage Company said today.
The company says Ku De Ta is America’s first international wine, with 9 wines from 8 countries and 9 different wine growing regions around the world all under one label. Its varietals range from $9.99 to $12.99 retail and will hit shelves in select markets early 2008. Its website is www.theinternationalwine.com.
The company says Ku De Ta is America’s first international wine, with 9 wines from 8 countries and 9 different wine growing regions around the world all under one label. Its varietals range from $9.99 to $12.99 retail and will hit shelves in select markets early 2008. Its website is www.theinternationalwine.com.
posted at 12:22 PM
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