SVEDKA VIOLATES “GOOD TASTE” PROVISION

In an interesting article in Ad Age, reporter Jeremy Mullman reveals that Svedka was the most-cited advertiser in Discus’ Semi-Annual Code Report, which covered January through June of this year. Some of the offending taglines were “Gay men still prefer Svedka over sex with women” and “Did your private sex tape just go public? Blame Svedka.” The review board found the taglines were in violation of its “good taste” provision and Svedka pulled the ads.

According to Ad Age, both content complaints against Svedka in this round came from other Discus members – not from the general public.

“We're in compliance, we will remain in compliance, and that's really all we have to say,” said a Constellation spokesman to Ad Age.

To read the article, click here.