UB GROUP CONSIDERS BUYING DALMORE U.S. DISTRIBUTION RIGHTS
India’s Economic Times is reporting that UB Group is considering buying the US distribution rights to Dalmore Single Malt, currently owned by Beam Global. UB chairman Vijay Mallya is expected to pay $60-80 million for the Whyte & Mackay brand, a British company that Mallya purchased earlier this year. When contacted by the newspaper, a top UB Group official confirmed the move.
Sources also said that Mallya was keen on acquiring the rights from Beam Global because the company “was unable to tap the full potential of the brand owing to conflict of interest.” The conflict of interest, it seems, is Beam’s other leading single malt, Laphraoig.
“United Spirits and Whyte & Mackay feels Jim Beam is not tapping Dalmore’s fullest potential, which is very evident in its sub-premium pricing,” the source told the Economic Times.
The deal could happen as early as January 2008.
Sources also said that Mallya was keen on acquiring the rights from Beam Global because the company “was unable to tap the full potential of the brand owing to conflict of interest.” The conflict of interest, it seems, is Beam’s other leading single malt, Laphraoig.
“United Spirits and Whyte & Mackay feels Jim Beam is not tapping Dalmore’s fullest potential, which is very evident in its sub-premium pricing,” the source told the Economic Times.
The deal could happen as early as January 2008.
posted at 2:35 PM
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