WINE GROWTH STALLS IN NOVEMBER
In terms of value, IRI data reveals that table wine growth was down slightly to 4% in the four weeks to November 4, as compared to 5.5% growth in the four weeks ended Oct. 7. Overall table wine volume grew 1% in the four weeks to Nov. 4 and 2.8% in the four weeks to Oct.7.
The 52 weeks periods ended Nov. 4 and Oct.7 showed only a slight difference in table wine value, up 7.8% and 8.2%, respectively, while volumes grew 4.1% and 4.3%, respectively.
Dollar sales of domestic wines grew 5% in the four week period to Nov. 4, while imports grew only 1.1%. Domestic volumes rose 1.6% and import volumes were down -1.5% in the four weeks. During the period, the domestics gained 0.7% dollar share points and the imports lost -0.7%. With that said, domestics gained 0.5% volume share points, while imports lost -0.5%.
Meanwhile, dollar sales in the 52 weeks ended Nov. 4 grew 8.3% for domestics and 6% for imports, while volumes rose 8.3% and 6%, respectively.
Strangely enough, white wine showed the most growth in November with a 5.8% value increase, while red wine sales grew 3.8%. White wine volume grew 3% yoy and red wine volume rose 1%. As compared to October, red and white wine growth has slowed considerably with white wine taking the lead. Since the same period last November, shares of red wine is virtually flat in both the dollar sales and volume categories. White has since gained 0.7% share points in dollar share and 0.7% in volume.
When it comes to red varietals, dollar sales of Cabernet Sauvignon grew 6% in November, while volume was up 4%. Zinfandel was the true winner, with dollar sales growth of 17.8%, slightly above Pinot Noir at 17.2%. Merlot and Syrah/Shiraz both lost value, declining -2.6% and -6%, respectively.
Chardonnay showed dollar sales growth of 3.8% yoy, while volume sales were up 3%. Meanwhile, Pinot Grigio grew 13.4% in value, followed by Sauvignon Blanc at 10.3% and White Zinfandel, down -3.6%.
In the U.S., Washington table wine continues to show the highest rate of sales growth with an increase of 14.8%. California grew 4.3% in terms of value, while Oregon was up 7.5%. Meanwhile, South Africa took the cake as the fastest growing region, up 49%, followed by the usual suspects: Portugal, New Zealand and Argentina. The big three, France, Italy and Australia, saw dollar sales grow/decline -1.6%, 1% and -3%, respectively.
Much like you would expect, the super-premium price range ($15-19.99) showed the most dollar value growth overall, increasing 19.3%. Super-premium domestics grew 17.7%, following far behind from imports which rose 33%. Value brands continue to slip, with share point loss in the lower three tiers.
Out of the top five wine brands, Yellow Tail and Kendall Jackson continue to lose dollar sales. In the four weeks to November 4, Yellow Tail was down -1.7% in value, while K-J Reserve was down -7.4%. Franzia (0%), Sutter Home (1%) and Woodbridge (1.6%) all showed considerable growth.
The 52 weeks periods ended Nov. 4 and Oct.7 showed only a slight difference in table wine value, up 7.8% and 8.2%, respectively, while volumes grew 4.1% and 4.3%, respectively.
Dollar sales of domestic wines grew 5% in the four week period to Nov. 4, while imports grew only 1.1%. Domestic volumes rose 1.6% and import volumes were down -1.5% in the four weeks. During the period, the domestics gained 0.7% dollar share points and the imports lost -0.7%. With that said, domestics gained 0.5% volume share points, while imports lost -0.5%.
Meanwhile, dollar sales in the 52 weeks ended Nov. 4 grew 8.3% for domestics and 6% for imports, while volumes rose 8.3% and 6%, respectively.
Strangely enough, white wine showed the most growth in November with a 5.8% value increase, while red wine sales grew 3.8%. White wine volume grew 3% yoy and red wine volume rose 1%. As compared to October, red and white wine growth has slowed considerably with white wine taking the lead. Since the same period last November, shares of red wine is virtually flat in both the dollar sales and volume categories. White has since gained 0.7% share points in dollar share and 0.7% in volume.
When it comes to red varietals, dollar sales of Cabernet Sauvignon grew 6% in November, while volume was up 4%. Zinfandel was the true winner, with dollar sales growth of 17.8%, slightly above Pinot Noir at 17.2%. Merlot and Syrah/Shiraz both lost value, declining -2.6% and -6%, respectively.
Chardonnay showed dollar sales growth of 3.8% yoy, while volume sales were up 3%. Meanwhile, Pinot Grigio grew 13.4% in value, followed by Sauvignon Blanc at 10.3% and White Zinfandel, down -3.6%.
In the U.S., Washington table wine continues to show the highest rate of sales growth with an increase of 14.8%. California grew 4.3% in terms of value, while Oregon was up 7.5%. Meanwhile, South Africa took the cake as the fastest growing region, up 49%, followed by the usual suspects: Portugal, New Zealand and Argentina. The big three, France, Italy and Australia, saw dollar sales grow/decline -1.6%, 1% and -3%, respectively.
Much like you would expect, the super-premium price range ($15-19.99) showed the most dollar value growth overall, increasing 19.3%. Super-premium domestics grew 17.7%, following far behind from imports which rose 33%. Value brands continue to slip, with share point loss in the lower three tiers.
Out of the top five wine brands, Yellow Tail and Kendall Jackson continue to lose dollar sales. In the four weeks to November 4, Yellow Tail was down -1.7% in value, while K-J Reserve was down -7.4%. Franzia (0%), Sutter Home (1%) and Woodbridge (1.6%) all showed considerable growth.
posted at 8:44 AM
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