Wholesalers and Retailers: It’s Complicated
Wholesalers and retailers often have a hard time seeing eye to eye, so we asked our readers in our annual Truth Squad Survey what their relationship is like with retailers or vice versa. Most people said good, while others said the relationship was on the rocky side. Issues arising from consolidation seemed to be a trend among survey-takers, along with productivity and communication. Here’s what you had to say:
“When they back you, they are great!”
“Good, many times wholesalers think short term and focus on "flavor of the month" rather than focusing on long term brand building.”
“Some are great business partners, others aren't. As a distributor you go out of your way to help your good partners, but when it comes down to making a tough number you do what ever it takes, sometimes in spite of yourself.”
“I'm a supplier so with some it's great and others just OK. It's luke warm most of the time. I wish they would let me help them more. Many are distrusting it seems cause of the restrictions they endure with the 3 tier system.”
“For the most part it is very healthy, we are family owned and work with are retailers when possible.”
“Adversarial with wholesalers. Most of them can't be bothered to respond to consumers unless they are bribed tricked or forced.”
“Solid. Open, honest, informative.”
“Very good. They are our partner. We both are accountable and we have a responsibility to promote our product in a controlled and safer arena.”
“We are working every day to develop a better relationship with our retailers . . . this is a relationship business . . . speaking only of wine . . . there is no brand that someone has to have.”
“Try to build and maintain good relationships with retailers who share our vision and are open to working with brands that are not necessary the top sellers or controlled by the large suppliers and distributors.”
“The small independents are not happy about the wholesaler relationships with the big stores, ie Walmart and grocery stores.”
“Smart retailers seem to like smaller quality brands, helps them compete against "the lowest price" mentality that often exists for the most well known brands.”
“Wholesalers are under increasing pressure from multi-nationals who have to keep the investment bankers happy. As a result unrealistic pressures from wholesalers are severely straining relationships. Ridiculous surveys must stop!”
“The big guys are getting worse and worse with the consolidation. Their service is greatly affected.”
“Relationship is OK. Big retailers/grocers/Club stores getting more demanding than ever, squeezing us on price, delivery, and service demands.”
Until Monday, Megan
“Half of the modern drugs could well be thrown out of the window, except that the birds might eat them.”
Dr. Martin Henry Fischer
--------- Sell Day Calendar ----------
Today's Sell Day: 10
Sell days this month: 22
Sell days this month last year: 21
This month ends on a: Wed.
This month last year ended on a: Mon.
YTD sell days Over/Under: 0
“When they back you, they are great!”
“Good, many times wholesalers think short term and focus on "flavor of the month" rather than focusing on long term brand building.”
“Some are great business partners, others aren't. As a distributor you go out of your way to help your good partners, but when it comes down to making a tough number you do what ever it takes, sometimes in spite of yourself.”
“I'm a supplier so with some it's great and others just OK. It's luke warm most of the time. I wish they would let me help them more. Many are distrusting it seems cause of the restrictions they endure with the 3 tier system.”
“For the most part it is very healthy, we are family owned and work with are retailers when possible.”
“Adversarial with wholesalers. Most of them can't be bothered to respond to consumers unless they are bribed tricked or forced.”
“Solid. Open, honest, informative.”
“Very good. They are our partner. We both are accountable and we have a responsibility to promote our product in a controlled and safer arena.”
“We are working every day to develop a better relationship with our retailers . . . this is a relationship business . . . speaking only of wine . . . there is no brand that someone has to have.”
“Try to build and maintain good relationships with retailers who share our vision and are open to working with brands that are not necessary the top sellers or controlled by the large suppliers and distributors.”
“The small independents are not happy about the wholesaler relationships with the big stores, ie Walmart and grocery stores.”
“Smart retailers seem to like smaller quality brands, helps them compete against "the lowest price" mentality that often exists for the most well known brands.”
“Wholesalers are under increasing pressure from multi-nationals who have to keep the investment bankers happy. As a result unrealistic pressures from wholesalers are severely straining relationships. Ridiculous surveys must stop!”
“The big guys are getting worse and worse with the consolidation. Their service is greatly affected.”
“Relationship is OK. Big retailers/grocers/Club stores getting more demanding than ever, squeezing us on price, delivery, and service demands.”
Until Monday, Megan
“Half of the modern drugs could well be thrown out of the window, except that the birds might eat them.”
Dr. Martin Henry Fischer
--------- Sell Day Calendar ----------
Today's Sell Day: 10
Sell days this month: 22
Sell days this month last year: 21
This month ends on a: Wed.
This month last year ended on a: Mon.
YTD sell days Over/Under: 0
posted at 2:30 PM
<< Home