CAMY Halts Alcohol Research
CAMY, the Center for Alcohol Marketing and Youth, has “concluded its activities,” according to its mission statement on its website. The organization is no longer receiving funding and the federal government has decided it will assign one of its agencies to keep tabs on alcohol advertising in the future. A press release by STATS (Statistical Assessment Service) calls CAMY a “serial abuser of statistics” and says “even scholarly research can have a hard time staying dispassionate and objective.” Many people in the alcohol industry have accused CAMY of having its own agenda and distorting the facts for years.
“...If intuition was a good predictor of cause and effect, one would also expect to see some correlation between increased drinking among teens and overexposure to advertising. The signal problem for CAMY is that there isn’t. Government surveys, such as Monitoring the Future, note that teen alcohol use has been in decline, with one slight uptick, for the past twenty years,” says STATS.
Another study noted in a report to Congress points out that advertising has little impact on whether teens drink underage. Factors such as parents and peers play a much larger role.
“As the National Institute on Alcohol Abuse and Alcoholism (NIAAA) noted in a report to Congress in June 2000, alcohol advertising has, in fact, little impact on whether teens decide to drink, according to the most rigorous research available. There are a multitude of factors involved in such a decision, notably parental and peer group attitudes to alcohol. Even studies which tried to gauge the impact of total bans on alcohol advertising in the real-world failed to show that they had any effect on teen drinking rates.”
To view the entire press release, click here.
TESCO TO SELL £3 WINE BOTTLES
UK retailers have made things rather difficult for the likes of Diageo, Constellation and other alcohol companies by imposing huge discounts on alcoholic beverages in their stores and launching private label brands that cost next to nothing. Things were starting to look better once the government got involved over binge drinking concerns, but now Tesco plans to sell a bottle of wine at the same price as a glass in some pubs and restaurants. The chain says it is considering adding wine to its “Value” range, which means it could cost as little as £2.99 a bottle.
In recent years wine companies were forced to sell their brands much cheaper than normal to compete against private labels in UK retail shops. Constellation chief Rob Sands commented in the company’s last conference call that the situation in the UK had improved. But are things about to get bad again? The Scottish government has already claimed such a move by Tesco “strengthens the case for government action to stamp out irresponsible promotions and pricing.”
The Value wine also comes five months after Tesco said it wanted to work with the UK government on new laws to ensure the responsible pricing of alcohol following widespread concern that cheap alcohol is fueling binge drinking and crime.
Tesco's Dan Jago, director of the beer, wine and spirits division, says the chain’s plans are a reaction to the credit crunch rather than any attempt to create a new alcohol price war with its rivals. Tesco already as Value brand beers and spirits and believes wines are a natural extension.
Tesco's Dan Jago said: "In the current climate it would be mad if we weren't exploring the value end as part of our ongoing review. We are inventing what our entry-level wines look like to offer the best quality and tastes that are great for the price.
"If customers say they want less expensive wines, we'll make sure we have them. Just because a customer is not paying £6 does not mean they don't deserve a quality wine."
COOKWARE CO. INTRODUCES “STEPHANIE” NAPA WINES
Stanley Cheng, ceo of Meyer Corporation has announced the launch of “Stephanie,” a new line of red Bordeaux varietal wines from his family’s Hestan Vineyards in Napa Valley. Meyer Corp manufactures Circulon, Anolon, Farberware and KitchenAid cookware.
The debut release includes the 2005 Stephanie Red Bordeaux Blend (940 cases $65), 2005 Stephanie Cabernet Sauvignon (930 cases $50) and 2005 Stephanie Merlot (475 cases $40). Named for Stanley and Helen Cheng’s only daughter, whose concert harp is etched in gold on the bottle, Stephanie wines are made by consulting winemaker Jeff Gaffner (Saxon Brown, Black Kite, Xtant) using all five of the red Bordeaux varietals planted to Hestan Vineyards.
WSD BRIEFS:
FRENCH GOVT. REINSTATES ST. EMILION CLASSIFICATION. A Bordeaux court ruled the classification was invalid last week. This week, however, the French wine regulator INAO (Institut National de l'Orgine et de la Qualité) asked the government to add an emergency amendment, according to Decanter. The amendment allows chateaux that were awarded the titles of 'grand cru classé' or 'premier grand cru classé' in the older 1996 classification, to use their former rankings. The ruling applies for the harvests from 2006 to 2009.
ALTAMAR PARTNERS WITH TEQUILA OCHO. Altamar will begin importing Tequila Ocho into the United States in August, beginning with Orange County, Los Angeles, and San Francisco. According to the company, Ocho is the first ultra premium single estate tequila to be introduced into the U.S. market in vintages. Ocho is currently available in London, and in very limited supply in its Mexican birthplace of Arandas, Jalisco. Ocho is available in Plata, Reposado, and Anejo and will be sold at $60, $70, and $80 respectively per 750mL bottle.
ROSÉ SURPASSES WHITE WINE VOLUME IN FRANCE. Rosé has seen a surge in France particularly among young adults, who view rosé as a festive drink. Approximately one in five bottles of wine sold in France is a rosé, with the gains coming from falling red sales. Rosé’s popularity is also being seen in Britain and especially the U.S. where the pink wine is booming.
SHIPCOMPLIANT HAS LAUNCHED A TEMPERATURE FORECASTING TOOL for protecting wine shipments. The temperature tool is available for any winery or wine retailer to use on the ShipCompliant website at http://www.shipcompliant.com/free-tools/.
Until tomorrow, Megan
“The wit makes fun of other persons; the satirist makes fun of the world; the humorist makes fun of himself.”
James Thurber
--------- Sell Day Calendar ----------
Today’s Sell Day: 11
Sell days this month: 23
Sell days this month last year: 22
This month ends on a: Thur
This month last year ended on a: Tues.
YTD sell days Over/Under: +0
WINE & SPIRITS DAILY
Subscribe or check back issues at: www.winespiritsdaily.com
Send news and comments in confidence to: megan@winespiritsdaily.com
© 2008 Wine & Spirits Daily, all rights reserved. May quote with attribution.
“...If intuition was a good predictor of cause and effect, one would also expect to see some correlation between increased drinking among teens and overexposure to advertising. The signal problem for CAMY is that there isn’t. Government surveys, such as Monitoring the Future, note that teen alcohol use has been in decline, with one slight uptick, for the past twenty years,” says STATS.
Another study noted in a report to Congress points out that advertising has little impact on whether teens drink underage. Factors such as parents and peers play a much larger role.
“As the National Institute on Alcohol Abuse and Alcoholism (NIAAA) noted in a report to Congress in June 2000, alcohol advertising has, in fact, little impact on whether teens decide to drink, according to the most rigorous research available. There are a multitude of factors involved in such a decision, notably parental and peer group attitudes to alcohol. Even studies which tried to gauge the impact of total bans on alcohol advertising in the real-world failed to show that they had any effect on teen drinking rates.”
To view the entire press release, click here.
TESCO TO SELL £3 WINE BOTTLES
UK retailers have made things rather difficult for the likes of Diageo, Constellation and other alcohol companies by imposing huge discounts on alcoholic beverages in their stores and launching private label brands that cost next to nothing. Things were starting to look better once the government got involved over binge drinking concerns, but now Tesco plans to sell a bottle of wine at the same price as a glass in some pubs and restaurants. The chain says it is considering adding wine to its “Value” range, which means it could cost as little as £2.99 a bottle.
In recent years wine companies were forced to sell their brands much cheaper than normal to compete against private labels in UK retail shops. Constellation chief Rob Sands commented in the company’s last conference call that the situation in the UK had improved. But are things about to get bad again? The Scottish government has already claimed such a move by Tesco “strengthens the case for government action to stamp out irresponsible promotions and pricing.”
The Value wine also comes five months after Tesco said it wanted to work with the UK government on new laws to ensure the responsible pricing of alcohol following widespread concern that cheap alcohol is fueling binge drinking and crime.
Tesco's Dan Jago, director of the beer, wine and spirits division, says the chain’s plans are a reaction to the credit crunch rather than any attempt to create a new alcohol price war with its rivals. Tesco already as Value brand beers and spirits and believes wines are a natural extension.
Tesco's Dan Jago said: "In the current climate it would be mad if we weren't exploring the value end as part of our ongoing review. We are inventing what our entry-level wines look like to offer the best quality and tastes that are great for the price.
"If customers say they want less expensive wines, we'll make sure we have them. Just because a customer is not paying £6 does not mean they don't deserve a quality wine."
COOKWARE CO. INTRODUCES “STEPHANIE” NAPA WINES
Stanley Cheng, ceo of Meyer Corporation has announced the launch of “Stephanie,” a new line of red Bordeaux varietal wines from his family’s Hestan Vineyards in Napa Valley. Meyer Corp manufactures Circulon, Anolon, Farberware and KitchenAid cookware.
The debut release includes the 2005 Stephanie Red Bordeaux Blend (940 cases $65), 2005 Stephanie Cabernet Sauvignon (930 cases $50) and 2005 Stephanie Merlot (475 cases $40). Named for Stanley and Helen Cheng’s only daughter, whose concert harp is etched in gold on the bottle, Stephanie wines are made by consulting winemaker Jeff Gaffner (Saxon Brown, Black Kite, Xtant) using all five of the red Bordeaux varietals planted to Hestan Vineyards.
WSD BRIEFS:
FRENCH GOVT. REINSTATES ST. EMILION CLASSIFICATION. A Bordeaux court ruled the classification was invalid last week. This week, however, the French wine regulator INAO (Institut National de l'Orgine et de la Qualité) asked the government to add an emergency amendment, according to Decanter. The amendment allows chateaux that were awarded the titles of 'grand cru classé' or 'premier grand cru classé' in the older 1996 classification, to use their former rankings. The ruling applies for the harvests from 2006 to 2009.
ALTAMAR PARTNERS WITH TEQUILA OCHO. Altamar will begin importing Tequila Ocho into the United States in August, beginning with Orange County, Los Angeles, and San Francisco. According to the company, Ocho is the first ultra premium single estate tequila to be introduced into the U.S. market in vintages. Ocho is currently available in London, and in very limited supply in its Mexican birthplace of Arandas, Jalisco. Ocho is available in Plata, Reposado, and Anejo and will be sold at $60, $70, and $80 respectively per 750mL bottle.
ROSÉ SURPASSES WHITE WINE VOLUME IN FRANCE. Rosé has seen a surge in France particularly among young adults, who view rosé as a festive drink. Approximately one in five bottles of wine sold in France is a rosé, with the gains coming from falling red sales. Rosé’s popularity is also being seen in Britain and especially the U.S. where the pink wine is booming.
SHIPCOMPLIANT HAS LAUNCHED A TEMPERATURE FORECASTING TOOL for protecting wine shipments. The temperature tool is available for any winery or wine retailer to use on the ShipCompliant website at http://www.shipcompliant.com/free-tools/.
Until tomorrow, Megan
“The wit makes fun of other persons; the satirist makes fun of the world; the humorist makes fun of himself.”
James Thurber
--------- Sell Day Calendar ----------
Today’s Sell Day: 11
Sell days this month: 23
Sell days this month last year: 22
This month ends on a: Thur
This month last year ended on a: Tues.
YTD sell days Over/Under: +0
WINE & SPIRITS DAILY
Subscribe or check back issues at: www.winespiritsdaily.com
Send news and comments in confidence to: megan@winespiritsdaily.com
© 2008 Wine & Spirits Daily, all rights reserved. May quote with attribution.
posted at 1:46 PM
<< Home