Wine & Spirit Daily's advisory board, also called the Truth Squad, consists of over 30 industry executives from distributors, wineries, distillers, importers, and allied industry people. The identities of members of the Truth Squad are kept confidential in order to promote candor.
Duties include monthly phone/email conversations regarding a variety of topics and issues that are important to the wine and spirits industry. Additionally, truth squad members share their sales and pricing data, although all information is kept confidential and aggregated to spot trends.
Also, Truth Squad members call or email Wine & Spirits Daily on issues of interest that arise in their markets.
If you are an industry executive and are interested in joining the wine and spirits industry Truth Squad, send me an email at , and you will be included in the wine and spirits industry's quest for the Truth which, apparently, sets us free.