Advisory Board

Wine & Spirit Daily's advisory board, also called the Truth Squad, consists of over 30 industry executives from distributors, wineries, distillers, importers, and allied industry people. The identities of members of the Truth Squad are kept confidential in order to promote candor.

Duties include monthly phone/email conversations regarding a variety of topics and issues that are important to the wine and spirits industry. Additionally, truth squad members share their sales and pricing data, although all information is kept confidential and aggregated to spot trends.

Also, Truth Squad members call or email Wine & Spirits Daily on issues of interest that arise in their markets.

If you are an industry executive and are interested in joining the wine and spirits industry Truth Squad, send me an email at , and you will be included in the wine and spirits industry's quest for the Truth which, apparently, sets us free.

Initial Thoughts on RNDC, Breakthru Deal

FILED NOVEMBER 21, 2017 As was reported yesterday, RNDC and Breakthru unveiled plans for a merger in 2018 [see WSD 11-20-2017]. Together BRNDC (as we've taken to calling the new entity) will represent $12 billion in sales and span 30 markets. It will be the second largest distributor in the US, nearly catching up to Southern Glazer's Wine & Spirits, which now covers 45 markets (not 41 as written yesterday) with close to $16 billion in annual sales.
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Alert, RNDC, Breakthru Beverage Agree to Merge

FILED NOVEMBER 20, 2017 Confirming the worst kept secret of the summer, Republic National Distributing Company and Breakthru Beverage Group will merge to stop Southern Glazer's Wine & Spirits from running away with the distribution tier. The two have announced a letter of intent to combine operations and assets, and the transaction is slated to close in the second quarter of 2018, per a release.
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