Advisory Board

Wine & Spirit Daily's advisory board, also called the Truth Squad, consists of over 30 industry executives from distributors, wineries, distillers, importers, and allied industry people. The identities of members of the Truth Squad are kept confidential in order to promote candor.

Duties include monthly phone/email conversations regarding a variety of topics and issues that are important to the wine and spirits industry. Additionally, truth squad members share their sales and pricing data, although all information is kept confidential and aggregated to spot trends.

Also, Truth Squad members call or email Wine & Spirits Daily on issues of interest that arise in their markets.

If you are an industry executive and are interested in joining the wine and spirits industry Truth Squad, send me an email at , and you will be included in the wine and spirits industry's quest for the Truth which, apparently, sets us free.

Supplier Association Execs Agree (to Disagree)

FILED MAY 22, 2013 Industry members of all beverage alcohol industries spent last week enjoying the sunshine and the freedom to wear shorts at NABCA's annual conference in Arizona. It's not often that all three industries come together, so supplier association executives Joe McClain (president of the Beer Institute), Peter Cressy (ceo of the Distilled Spirits Council) and Bobby Koch (ceo of the Wine Institute) took the opportunity to discuss some of the issues facing all of them.
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Beer's Loss is Wine and Spirits' Gain

FILED MAY 21, 2013 Beer has commanded the largest share of the alcoholic beverage category for decades. But as consumers demand more variety, wine and spirits have the wind at their back. Interestingly, US beer consumption peaked in 2008, while wine and spirits trends have been consistently growing for more than 20 years, David Decker, president of Consumer Edge Insights, told NABCA attendees last week.
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