Advisory Board

Wine & Spirit Daily's advisory board, also called the Truth Squad, consists of over 30 industry executives from distributors, wineries, distillers, importers, and allied industry people. The identities of members of the Truth Squad are kept confidential in order to promote candor.

Duties include monthly phone/email conversations regarding a variety of topics and issues that are important to the wine and spirits industry. Additionally, truth squad members share their sales and pricing data, although all information is kept confidential and aggregated to spot trends.

Also, Truth Squad members call or email Wine & Spirits Daily on issues of interest that arise in their markets.

If you are an industry executive and are interested in joining the wine and spirits industry Truth Squad, send me an email at , and you will be included in the wine and spirits industry's quest for the Truth which, apparently, sets us free.

Boxed Wine Buoys Low End in 2017

FILED FEBRUARY 16, 2018 The lower end of the wine category (under $9) had another tough year in 2017, save for a slight improvement in the $3 to $6 segment. But even that small ray of hope for the value wine category is not actually reflective of bottle wine sales. The growth is due to the uptick in boxed wine sales above $14, which typically get converted to 750 ml bottles for equalizing purposes.
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SVB: Gen X Will Consume the Most Wine by 2021

FILED FEBRUARY 15, 2018 In 2017, baby boomers accounted for 38% of wine sales, followed closely by gen X (36%), millennials (19%) and matures (7%), according to the annual Silicon Valley Bank (SVB) state of the wine industry report.
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