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Fireball Still on Fire

FILED JUNE 18, 2013 Sazerac's Fireball Cinnamon Whiskey is seeing impressive velocity at established, on-premise accounts, where it went from 3% dollar share in April 2012 to almost 7% dollar share this year, according to data from Restaurant Sciences.
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Innovations Expected to Drive Cruzan to 800,000 Cases

FILED JUNE 17, 2013 Coming off a year with no major line innovations for the Cruzan brand, Beam Inc. is stepping it up in 2013 with "a robust innovation schedule that we believe is going to help the growth this year," Nabil Wanna, Cruzan's brand manager, told WSD. He says we can count on five new innovations from the Cruzan brand family this year.
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