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Boxed Wine Buoys Low End in 2017

FILED FEBRUARY 16, 2018 The lower end of the wine category (under $9) had another tough year in 2017, save for a slight improvement in the $3 to $6 segment. But even that small ray of hope for the value wine category is not actually reflective of bottle wine sales. The growth is due to the uptick in boxed wine sales above $14, which typically get converted to 750 ml bottles for equalizing purposes.
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SVB: Gen X Will Consume the Most Wine by 2021

FILED FEBRUARY 15, 2018 In 2017, baby boomers accounted for 38% of wine sales, followed closely by gen X (36%), millennials (19%) and matures (7%), according to the annual Silicon Valley Bank (SVB) state of the wine industry report.
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