The Spirits Categories Bucking Premiumization, Craft Trends On-Premise
FILED APRIL 16, 2014
We regularly report on overall wine and spirits trends on-premise. As such, you're likely familiar with the fact that brown spirits are hot and so is craft, premiumization is going strong and fine dining is the healthiest channel. However, Guest Sciences chief Bill Pecoriello --- recall, GuestMetrics and Restaurant Sciences merged to form Guest Sciences --recently gave a presentation at the Vibe conference that dug into these trends and teased out some interesting idiosyncrasies. Today, we'll look at: which spirits categories specifically are driven by premiumization, in which day-parts each category is the strongest, and the amount of share craft spirits take up in each category.