Tim Hassett Appointed President of Beam Suntory North America

FILED JULY 15, 2014

Beam Suntory has appointed consumer products veteran Tim Hassett, as its new president of its North America business, effective July 31. Tim is replacing current president Bill Newlands, who you'll recall, will be leaving the post later this summer [see WSD 04-18-2014].

Tim joins Beam Suntory from Campbell Soup Company, where he currently serves as president of the Away from Home Division and chief customer officer, North America. Prior to joining Campbell's in 2004, he served in key leadership roles at Pepperidge Farm's Bakery Division, as well as commercial and sales roles at Kellogg's and Procter & Gamble.

"Tim is an exceptional consumer-oriented executive with a broad and unique background spanning sales, marketing, innovation and manufacturing," said Beam Suntory chief and chairman Matt Shattock, in a release from the company. "Tim's impressive experience with similar route-to-market structures in commercial and sales leadership positions makes him a great fit to lead our North America business. He is a passionate and energetic leader who has consistently inspired his teams, earned the confidence of customers, and delivered exceptional performance."

Tim will serve on the Beam Suntory Executive Leadership Team and report directly to Matt Shattock. In the coming weeks, he will work closely with Bill to "help ensure a smooth leadership transition" for the North America business.


ALTHOUGH WORLDWIDE SALES OF CACHACA dropped 3.2% in 2013, exports of the native Brazilian spirit to the US still grew, according to a IWSR and Just-Drinks report. In fact, the US saw cachaca volumes grow from 75,000 cases to 79,000 cases for the year. This may have something to do with the fact that the TTB formally recognized cachaca as a type of rum and a distinctive product of Brazil.

SONOMA'S DON SEBASTIANI & SONS IS RELEASING A new cabernet product: Queens Peak 2011 Sonoma County Cabernet Sauvignon. The brand's labeling features a screen-printed logo of a mountain with topographic lines that mirror the actual Queens Peak. Queens Peak will be part of the family's new "Fifth Generation Wine Collection," its portfolio of wines that are crafted with a distinct sense of place. It also includes: B Side Napa Valley Cabernet Sauvignon, Don & Sons Sonoma Signature Series Sonoma Coast Pinot Noir, The Crusher Clarksburg Petite Sirah, Aquinas Napa Valley Cabernet Sauvignon and IL Donato Pinot Grigio. Queens Peak will be released exclusively to the "best restaurants" throughout the US.

Until tomorrow,

"People don't buy what you do, they buy why you do it."
- Simon Sinek

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THE 2015 BEER SUMMIT - The Beer Industry Summit will be at The Breakers resort in Palm Beach, FL. The general session starts Sunday afternoon, January 11. Then we have an all day session on Monday, January 12 with departures on Tuesday morning, January 13, 2015.

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