Bacardi Shows Two More Execs the Door

FILED AUGUST 19, 2014

Bacardi is parting ways with two more executives this year: North America region president Robert Furniss-Roe and Derek Hopkins, svp and national sales director for Bacardi USA. Both men have agreed to stay on temporarily, Robert to advise interim ceo Michael Dolan and Derek to help transition a new person into his role.

Although Bacardi's US performance has been pretty lackluster the last few years, it comes as a surprise that Robert is leaving since he's been working for the company for 26 years. After nearly three years as president of North America, he will be replaced by former Diageo executive Pete Carr . Pete has worked for Glazer's since 2011 as vp of the Diageo and Moet Hennessy division, but prior to that he held various senior management roles with Diageo including president of US spirits, president of sales for Diageo-Guinness USA, and president of control states.

"Pete possesses an extraordinary mix of spirits, wine, beer and non-alcoholic beverage knowledge with a proven leadership track record of increasing profits in the marketplace," says Michael Dolan in a release from the company. "We thank Robert for his commitment to Bacardi and the spirits industry as a whole and wish him the very best in his next endeavor."

Meanwhile, Bacardi exec Rich Andrews is stepping in to run the commercial organization as vp commercial for North America. Rich has been with Bacardi for more than ten years in country, regional and global roles. For the past two years, he has served as the business unit managing director for Bacardi in the UK & Ireland. In this new role, Rich will lead the commercial and customer marketing activities across the US and Canada.

Bacardi's management team has been in turmoil for a while now. Counting interim ceo Michael Dolan, they've gone through four ceos in eight years. You'll recall, Bacardi got rid of global chief Ed Shirley earlier this year. Ed held the role from 2012-2014, following Seamus McBride, who held the reins from 2008-2012 and Andreas Gembler, who was ceo from 2005-2008 - all of whom came from consumer goods industries outside of alcohol beverage.

Bacardi board member Michael Dolan is standing in as interim ceo of Bacardi until a permanent replacement is found, and sources tell WSD he may be there for a while - whether that's because he's grown to like the role or because Bacardi is having a hard time finding a replacement is up for speculation.

Until tomorrow,
Emily

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