B-F Extends El Jimador into Flavored Tequila Category
FILED JULY 24, 2014 It seems that flavored vodka's time in the limelight may be coming to a close, but spirits producers are still holding out for other categories. Flavored whiskey is still doing well after all. Enter El Jimador Mango Mango and Mexican Lime, Brown-Forman's first attempt at a flavored tequila. Read More
Volume Growth Fuels Spike in Wholesaler Optimism
FILED JULY 23, 2014 After four consecutive quarters in which less than 50% of wholesalers were "somewhat" or "much more" optimistic about the alcohol industry, things have turned around. In UBS's quarterly wholesaler survey in June, analysts found exactly 50% of wholesalers were somewhat or much more optimistic about the industry's immediate future, up from 37% in March. It's the most optimistic wholesalers have been since September 2012. Read More
Anchor Distilling Argues for Treating Whisky like Art
FILED JULY 22, 2014 Bourbon and whisky are in such demand these days they basically sells themselves. "If it's brown and domestic, anybody can sell it," Anchor Distilling Co. president David King joked at the recent Wine & Spirits Daily Summit. Read More
Drambuie Sale Draws Major Spirits Players
FILED JULY 22, 2014 William Grant & Sons and Remy Cointreau are reportedly two of several bidders vying to take over the Drambuie brand, anonymous sources tell Sky News. Recall, Scotland's MacKinnon family put the Drambuie brand up for sale in May, seeking to bring in about $170 million. Read More
Consumers Advance Premiumization in Wine Category
FILED JULY 21, 2014 Table wine sales are holding steady at 5% growth year-to-date through June 15 in all IRI-measured channels. And although it took wine consumers a little longer to begin trading up post recession, premiumization trends are now going strong as consumers gravitate toward higher-priced wines off-premise. Read More
Part II: A Talk with Patron CMO Lee Applbaum
FILED JULY 18, 2014 Earlier this week, we published a piece on Patron's new tequila collection, Roca Patron [see WSD 07-16-2014], in which WSD spoke with Patron Spirits cmo Lee Applbaum. Today, we'll share the rest of our conversation with Lee as he discusses category trends and marketing strategies. Read More
Voli Aims to Expedite Growth with a Brand Makeover
FILED JULY 17, 2014 Last summer, we reported that Voli Vodka had brought on industry veterans Jorge Gutierrez and Lee Strader to handle the brand as ceo and evp,national sales director [see WSD 07-24-2013]. Together, they have decades of experience at Bacardi, Whyte & Mackay and Pernod Ricard USA, and began a company called Liquid Assets Group (LAG), which specializes in brand turnaround and brand building. Read More
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