Initial Thoughts on RNDC, Breakthru Deal
FILED NOVEMBER 21, 2017
As was reported yesterday, RNDC and Breakthru unveiled plans for a merger in 2018 [see WSD 11-20-2017]. Together BRNDC (as we've taken to calling the new entity) will represent $12 billion in sales and span 30 markets. It will be the second largest distributor in the US, nearly catching up to Southern Glazer's Wine & Spirits, which now covers 45 markets (not 41 as written yesterday) with close to $16 billion in annual sales.